The Steel Horse Rally Inc. is a non-profit charity that "Honors All Who Serve" and helps local charities and the local community. The Steel Horse Rally is one of the fastest-growing charity motorcycle rallies in the USA and the annual charity event is held the first Friday & Saturday of May. The 2022 Steel Horse Rally brought more than 200,000 visitors to western AR. & eastern OK and had a positive estimated local economic impact of $22 Million.

The first rally was held May 1st & 2nd, 2015 in Fort Smith, AR and raised thousands for local charities with an attendance of more than 30,000 people and a local economic impact of more than $4.2 Million. In 2023, the Steel Horse Rally had a record-breaking attendance of 210,000+ attendees and an estimated local economic impact of more than $24 Million. The Steel Horse Rally is one of the fastest-growing motorcycle rallies in the country and has been recognized as one of the premiere events in the region. The Steel Horse Rally Inc. charity has donated thousands of dollars, items and volunteer hours to local charities and charitable organizations. Each year, local charities and charitable organizations apply and several are selected to be recipients of the donations generated at the annual Steel Horse Rally.